Like any other writer/blogger, once my post has been uploaded, I want to know that it's out there, available for one and all to enjoy.
With this in mind I always do a quick Google search. And then my problems really begin...
For my delightful little posts do not exist on Google. I search and I search, page after page, but nope not a sausage. It's as if I had never written it.
I even search for the exact post title. In this case "In praise of Montalbano: Inspector Montalbano, BBC2, Saturday." Quite a mouthful huh? So what chance any other post in the world sharing those exact words? You got in - none.
But still no trace on Google!!
Oh yes, there's hundreds, nay thousands of posts containing one or more of my keywords: Montalbano, BBC2, praise, Saturday etc. But my post? Nothing. And I'm searching for the exact title, word by word!!
There are posts galore that contain 'praise' and 'saturday', tons of them and Google can find every last one of them. But I don't want them. I just want to find my post with its totally unique title. Surely they can do that, can't they? Er, no.
Stupefyingly depressing and very, very annoying.
But all is not lost, not since I have discovered Bing. Ah Bing, where have you been all my life? My search engine life (my own term!) has just got infinitely better, infinitely more satisfying. Boy, I even feel like a post search-engine cigarette...!
I type my Montalbano title into Bing and Hey Presto! It's number one in the Bing searches. Halleluljah! I mean how easy is that?
Unlike Google, it's there, ranked first - just as you would expect with such a specific title. Wow! I have just seen the light!
So, it's goodbye Google with your complex, esoteric logarhythms, algorhythms, biorhythms or whatever other mumbo jumbo you use. Goodbye to your ridiculously complex requirements - goodbye and good riddance.
Just remember the next time you search Google for cheap, pink, waterproof underpants (somebody might!) ask yourslef this question: Can I really trust them to return all possible results, or will their robots just return the results they select on my behalf?
If you want a search engine that delivers simply what you are looking for, there's only once choice. I know 'cos for twelve months I've been going down a blind alley that calls itself Google.
Goodbye Google. Hello Bing.